I have a cat dog that likes to play with water. Thus giving him a bath almost every 2 weeks. A little of this product goes a loong looong way. This is not drying on the skin, rather nourishing and ensuring his white coat remains speckly clean and soft. A good choice.

Purchased it to see it can help to whiten fur it helps to brighten and soften fur

It smells nice in the bottle, dog fur smells ok but when I smell my dog skin after shower, it actually doesn’t smell that clean. SLS is an ingredient that is drying (most shampoos contain SLS). Not so sure about its whitening effect yet.

This shampoo helps with the whitening of my cats fur and it smells good too :) Highly recommend!

I gritted my teeth and bought two bottles of YU shampoo (Bellflower and Lychee) for my two kittens after realising that they could still stink as indoor cats. (One of them liked to roll in the litter.) I was initially appalled by the unit price since it costs >3 times the price of the shampoo I use to wash my hair. THESE WERE AMAZING. All you need is one pump to lather well and scrub your cat. I shower my two cats once every 1-2 weeks. Each 400ml bottle should last me for quite some time. I like that the scent is great not just during the shower but it stands the test of time for about 1.5 weeks or so. It has made my kittens' fur incredibly soft, healthy and clean.

great product and nice smell

Love the scent that lingers for 3 days.

Showered my white pom with this shampoo. He smells fresh and good after!

Used this shampoo repeated times on my dog(Spitz) and the results were exceptionally good compared with other shampoos with whitening effect. the smell of the shampoo lingers up to a week. The shampoo never disappoint me after that many repeated use despite its small size but 400ml bottle can last up to half a year with that much lather from just 1 pump of the shampoo.

shampoo smells really good and gives my dog really soft and nice fur after showering